Take Down Tobacco, also known as Kick Butts Day, is the Campaign for TobaccoFree Kid’s signature platform for empowering and encouraging people to take a stand and speak out against the tobacco industry. This year’s Take Down Tobacco National Day of Action or Kick Butts Day will be held on Friday,

March 19, 2021. On March 19, 2021, teachers, students and health advocates are encouraged to raise awareness of the problems that tobacco usage has on their state and community, encourage youth to reject tobacco products and educate them on the deceptive message that tobacco companies are sending and urge elected officials to take action to protect kids from tobacco products.

Cigarette smoking usage has decreased among youth, but e-cigarette usage is on a skyrocketing incline among youth. The tobacco industry offers a broad range of addictive and dangerous products that put youth at risk across the globe. Youth and health advocates are calling on the Food and Drug Administration (FDA), states and cities to ban all flavored tobacco products that targets youth. For more information on Kick Butts Day or to get involved, visit https://www.kickbuttsday.org/.